Cookie Policy
Effective Date: February 22, 2026
This Cookie Policy explains how Zoo Media, Inc. and its affiliates use cookies and similar tracking technologies when you visit our websites. This policy applies to all Zoo Media domains.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience.
2. Cookie Categories
Essential Cookies (Required)
These cookies cannot be disabled as they are necessary for the website to function:
- Session management and authentication tokens
- CSRF protection tokens
- Cookie consent preferences
- Load balancing
Performance & Analytics Cookies
These help us understand how visitors use our websites:
- Google Analytics 4 -- visitor tracking and behavior analysis (up to 2 years)
- Vercel Analytics -- performance monitoring
- Custom analytics for feature usage tracking
Functionality Cookies
- Language and region preferences
- Display preferences (font size, layout)
- Shopping cart persistence (Zoo Medical Group)
- Media license preferences (ZooImagery.com)
Advertising & Marketing Cookies
- Ad platform tracking and conversion measurement
- Retargeting for visitors who have shown interest
- Social media pixels for audience building
3. Other Tracking Technologies
- Web Beacons/Pixels: Used to track page views and email open rates
- HTML5 Local Storage: Used for caching user preferences locally
- SDKs and APIs: Third-party integrations for analytics and functionality
- Server Logs: Standard web server logs for security and diagnostics
4. Managing Cookies
A cookie consent banner is displayed on your first visit, allowing you to accept or customize cookie preferences. You can also manage cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy
- Edge: Settings > Cookies and Site Permissions
Note: Disabling certain cookies may affect functionality including login persistence, preferences, shopping cart, and page load performance.